Elevate HER™
The Performance Framework for Midlife Women
Midlife women are the fastest-growing and most financially stable demographic in the fitness industry.
They are also the most underserved.
Most programming models being used today were built around male physiology or younger populations. As hormonal shifts alter recovery, muscle retention, insulin sensitivity, and sleep architecture, traditional approaches fail to deliver results.
Elevate HER™ was developed to close that gap.
Read more below
Elevate HER™
Midlife Workplace Alignment Index™
Peak career demands shouldn't cost you your best executive talent, yet a lack of specialized midlife support drives female leaders out of the boardroom every day.
The Midlife Workplace Alignment Index is a licensable diagnostic framework designed to identify and close these systemic gaps.
By bridging clinical health science with corporate strategy, we provide organizations with the exact structural blueprint required to mitigate executive burnout and ensure long-term leadership resilience.
Read more below
Why This Matters for Facilities
Women 40–60:
• Represent a high-retention demographic
• Invest in personal training and education
• Influence household spending decisions
• Seek evidence-based guidance
Facilities that modernize their approach to midlife physiology gain:
• Increased PT uptake
• Improved retention
• Stronger authority positioning
• A differentiated market advantage
The Framework
Elevate HER™ is a structured 3-part educational series designed for performance facilities, private clubs, and corporate wellness environments.
1. The Midlife Metabolic Reset
Estrogen and insulin sensitivity
Sarcopenia acceleration
Protein thresholds
Rebuilding lean mass strategically
2. Strength as Medicine
Bone density & Wolff’s Law
Power retention & fall prevention
Grip strength & longevity markers
Programming for structural resilience
3. Cortisol, Sleep & Recovery
Stress-fat cycle
Nervous system regulation
Alcohol & sleep architecture
Recovery as a performance variable
This is not a menopause seminar.
It is a programming model grounded in physiology and performance science.
Delivery Formats
Elevate HER™ can be delivered as:
• 90-minute standalone seminars
• 3-part hosted series
• Corporate wellness education
• Trainer in-service education
• Keynote conference format
• Private member education series
Custom integration options available.
Outcomes Facilities Report
• Increased women’s PT engagement
• Greater member trust
• Clear differentiation from competitors
• Higher seminar attendance from 40+ demographic
• Improved trainer confidence serving midlife clients
Developed By
Dr. Rosanne Woods, PhD., MSc
Canada’s Top Trainer 2024 & 2026
Midlife Strength & Metabolic Specialist
Founder, Elevate HER Wellness
CORPORATE PRICING TIERS
TIER 1
Hosted Seminar
• 90-minute presentation
• On-site delivery
• Branded slide deck
• Q&A session
Investment:
$2,500–$3,500 + travel (if applicable)
TIER 2
3-Part Series (On-Site)
• Full 3-part series
• 3 x 90-minute sessions
• Facility co-branding
• Marketing toolkit
• Post-event summary resource
Investment:
$7,500–$9,000
TIER 3
Facility License Model
• Licensing rights to deliver the series internally
• Slide deck + facilitator guide
• Trainer education workshop
• Annual renewal
Initial License: $12,000–$18,000
Annual Renewal: $4,000–$6,000
MEASURE. MITIGATE. RETAIN
Introducing the
Midlife Workplace Alignment Index™
Peak career demands shouldn't cost you your best executive talent, yet a lack of specialized midlife support drives female leaders out of the boardroom every day.
The Midlife Workplace Alignment Index is a licensable diagnostic framework designed to identify and close these systemic gaps.
By bridging clinical health science with corporate strategy, we provide organizations with the exact structural blueprint required to mitigate executive burnout and ensure long-term leadership resilience.
Inquire About Pilot Opportunities
