Elevate HER™

The Performance Framework for Midlife Women

Midlife women are the fastest-growing and most financially stable demographic in the fitness industry.

They are also the most underserved.

Most programming models being used today were built around male physiology or younger populations. As hormonal shifts alter recovery, muscle retention, insulin sensitivity, and sleep architecture, traditional approaches fail to deliver results.

Elevate HER™ was developed to close that gap.

Why This Matters for Facilities

Women 40–60:

• Represent a high-retention demographic
• Invest in personal training and education
• Influence household spending decisions
• Seek evidence-based guidance

Facilities that modernize their approach to midlife physiology gain:

• Increased PT uptake
• Improved retention
• Stronger authority positioning
• A differentiated market advantage

The Framework

Elevate HER™ is a structured 3-part educational series designed for performance facilities, private clubs, and corporate wellness environments.

1. The Midlife Metabolic Reset

  • Estrogen and insulin sensitivity

  • Sarcopenia acceleration

  • Protein thresholds

  • Rebuilding lean mass strategically

2. Strength as Medicine

  • Bone density & Wolff’s Law

  • Power retention & fall prevention

  • Grip strength & longevity markers

  • Programming for structural resilience

3. Cortisol, Sleep & Recovery

  • Stress-fat cycle

  • Nervous system regulation

  • Alcohol & sleep architecture

  • Recovery as a performance variable

This is not a menopause seminar.

It is a programming model grounded in physiology and performance science.

Delivery Formats

Elevate HER™ can be delivered as:

• 90-minute standalone seminars
• 3-part hosted series
• Corporate wellness education
• Trainer in-service education
• Keynote conference format
• Private member education series

Custom integration options available.

Outcomes Facilities Report

• Increased women’s PT engagement
• Greater member trust
• Clear differentiation from competitors
• Higher seminar attendance from 40+ demographic
• Improved trainer confidence serving midlife clients

Developed By

Dr. Rosanne Woods, PhD., MSc
Top Trainer 2024 & 2026 – Canada
Midlife Strength & Metabolic Specialist
Founder, Elevate HER Wellness

Inquiry Form

PRICING TIERS

TIER 1

Hosted Seminar

• 90-minute presentation
• On-site delivery
• Branded slide deck
• Q&A session

Investment:
$2,500–$3,500 + travel (if applicable)

TIER 2

3-Part Series (On-Site)

• Full 3-part series
• 3 x 90-minute sessions
• Facility co-branding
• Marketing toolkit
• Post-event summary resource

Investment:
$7,500–$9,000

TIER 3

Facility License Model

• Licensing rights to deliver the series internally
• Slide deck + facilitator guide
• Trainer education workshop
• Annual renewal

Initial License: $12,000–$18,000
Annual Renewal: $4,000–$6,000

TIER 4

Corporate Wellness Contract

• Custom keynote
• On-site or virtual delivery
• Executive-level education
• Optional workshop integration

Investment:
$5,000–$15,000 depending on scale

Inquiry Form